Billboard Costing
If you’re a brand, NGO, or media buyer looking to advertise in Kenya, you’ve probably asked: How much does it cost to put up a billboard in Nairobi or Mombasa? In this 2025 guide, we break down the key factors that influence billboard pricing and how to maximize your return on investment.
1. Average Billboard Advertising Costs in Kenya
Billboard costs vary by location, size, type (static vs. digital), and duration. Here’s a rough estimate:
| Billboard Type | Location | Estimated Monthly Rate (KES) |
|---|---|---|
| Static – 12m x 3m | Nairobi CBD | 120,000 – 250,000 |
| Static – 12m x 3m | Highway (e.g. Mombasa Rd) | 110,000 – 180,000 |
| Digital LED – 6m x 4m | CBD/Nairobi West | 300,000 – 500,000 |
| Rooftop Large Format | Major Roundabouts | 500,000 – 750,000 |
Note: Rates vary depending on visibility, lighting, rotation, and vendor.
2. Factors That Influence Billboard Pricing
- Location: High-traffic areas like Uhuru Highway, Kenyatta Avenue, and JKIA fetch premium rates.
- Size & Format: Larger or 3D-format billboards cost more due to higher impact.
- Duration: Long-term bookings (3–12 months) often come with discounts.
- Type: Digital billboards are pricier but offer motion ads, time-sharing, and real-time flexibility.
- Visibility: Obstruction-free views or billboards with lighting charge higher.
3. Hidden Costs to Consider
- Creative Production: Design, printing (for static), or video rendering (for digital).
- Licensing: County permits and compliance fees.
- Installation & Maintenance: Particularly for custom builds or LED tech.
4. How to Maximize ROI on Billboard Advertising
- Pair with Digital: Use QR codes, landing page links, or hashtags to track conversions.
- Target by Traffic Data: Choose locations based on footfall and vehicular traffic stats.
- Optimize Timing: Align campaigns with product launches or seasonal peaks.
- Work with Experts: Agencies like Live Ad offer end-to-end planning, creative, and tracking.
Conclusion
Billboard advertising remains one of the most impactful forms of media in Kenya, especially when planned strategically. Costs can vary, but with the right partner and data-backed approach, your campaign can yield tremendous visibility and brand lift.
Need help planning your billboard campaign?
[Contact Live Ad] for expert media planning and access to premium locations across Kenya.
